When I think about partnerships on Instagram, I usually think of collaborations between businesses and creators.
Other sorts of collaborations, on the other hand, can help you develop your following more naturally and quickly.
Collaborations with other influencers are, of course, involved.
In today’s essay, I’ll discuss how you can build mutually beneficial partnerships with other platform users.
What are the benefits of working with other creators?
The most obvious reason is that you share a niche with a lot of other people.
They’ve likely spent years cultivating a loyal following.
They’ve put a lot of effort and time into producing high-quality content in their field.
They’ve spent time getting to know their target audience and connecting with their local community.
In other words, they’ve succeeded to attract folks who are likely to like what you do and who fit your target demographic.
So it would be a shame if you didn’t take advantage of this eager audience.
Successful teamwork requires the following conditions.
A few minor details are required before you jump in and send messages to all of the emerging authors in your field.
A partnership is, above all else, a value exchange. It helps in your social media marketing plan of action.
Both parties must-win for it to work:
This means that if you just have 2,000 followers, it’s doubtful that you’ll be able to work with a 100,000-follower account.
It’s all about being dependable:
If you are the request’s author, you must be able to provide something of value to the individual with whom you wish to cooperate.
Look for creators who have an audience that is similar to yours in terms of size and interests.
Keep in mind that the goal is to bring your name in front of people who would enjoy your work.
As a result, the people with whom you’ll collaborate must have a comparable or at least complementary style to yours.
Another key factor to consider is the quality of the person’s target audience.
Be wary of persons who have artificially increased their number of subscribers in unethical ways.
Use a tool to quickly obtain accurate and relevant indicators regarding the quality of an individual’s account with whom you are considering collaborating.
Some suggestions for potential collaborations
Dedications, also known as visible swaps, are the most popular means for people to collaborate.
This is a widespread technique that involves showcasing the work and profile of another individual by mentioning their name in a story or post on their account.
In general, visibility is exchanged reciprocally.
You commit a creative whose work you admire, and he or she reciprocates.
Competitions organized by a group of people: You can organize contests with other influencers as well.
Nothing could be easier; all you have to do is agree on a prize and schedule the speeches.
The game’s rules are simple: follow your own and the other influencer’s accounts, tag someone in the comments, and share the post in a narrative, for example.
However, some more options are a little more unique and come with lots of social media benefits.
Consider the following scenario: you’re a photographer. You can organize challenges if you’ve spotted the account of another photographer whose style you admire and who has a similar following to yours.
You could send them one of your images to alter and upload on their profile with your credit… and then you could do the same with one of their photos.
You can host a photo contest with very precise creative guidelines (lockdown is very conducive to this kind of thing).
Then let the public vote: the photo with the most likes wins the competition.
When faced with a circumstance like this, don’t be scared to go outside the box and try something new.
Have you already developed such a partnership? If so, what have you receive from them?